TransUnion Consumer Interactive Hackathon 2017
UI/UX design, research + ideation processes, information architecture, visualization concepts, wireframing, high fidelity mockups
Pen + Paper, Adobe Illustrator
Design and implement engaging experiences/dashboards within the domain of credit and identity monitoring, utilizing the data provided by TransUnion (database with fictitious credit user data). Build a Credit Fitness App that empowers users to keep a healthy credit score by enriching the experience.
Goal is to engage and entice users to regularly engage in the product and receive feedback on their choices. The aim is to accomplish essentially the same thing as an app like "Mapmyrun" does: enrich an experience, make tracking progress more engaging, empowering and motivating users to keep a "healthy" credit score with an informative, engaging, and useful application.
UI/UX designer with a team of 1 developer, 2 marketers, and 1 other designer.
I lead the research and ideation processes, including creating personas, task flows and customer journey maps for specific use cases, visualization concepts, low-fidelity prototypes for needs validation, and the user interface design of the mobile application.
research + customer journey
We first pondered the question of "what challenges are we trying to solve here?"
We came up with 4 main goals —
- Presenting credit scores as more approachable, inviting, and trustworthy.
- Active engagement + retention of users in a digital playground.
- Credit Fitness awareness and community referrals/involvement
After, we jumped into creating personas, a way to better understand our target audiences and how each demographic would benefit from TransMission.
- 18 year old, beginner level with no experience with credit scores. His goal is to learn the ins and outs of credit scores and eventually achieve good credit.
- 50 year old mother who has established decent credit but would like to keep checking up on it.
- 28 year old with a low credit score due to some poor decisions in the past and is trying to learn how to improve.
After becoming clear with the task flows and the customer journey map, we were able to pinpoint specific questions that would inform our design strategy and guide our design intentions.
What can we do to achieve our goal of user engagement and high retention rates? What are we trying to help the user achieve? We decided it was = personal empowerment, the ability to make smarter decisions, and ultimately it would lead to a brighter, more secure future.
We took advantage of the team setting and spent an hour jotting down all our ideas, no matter how crazy or convoluted they were. The idea was rapid brainstorming; just laying out all of our ideas on the table. Once we got the ball rolling, one idea led to the next, and the next.
Pulling left on hamburger menu:
View our pitch and live demo here.
CONSTRAINTS + CHALLENGES
I realized we didn't fully understand the business goals of TransUnion's and as a result, our app's focus was more on the game aspect rather than credit score fitness.
Part of the process is learning and adapting to what we uncover along the way. Since we could only explore the problem and develop our solution within a 12 hour frame, our failure to conform to the requirements and provide a valuable application to TransUnion is something we all immensely learned from. Additionally, we were unable to perform any user interviews or usability tests within the constricted time frame. We spent more time ideating and developing the education aspect of our application, than designing the visual user interface. Overall, I'm glad with what we were able to take away and learn from during this hackathon as everything is a learning experience.